Pinterest – Overview for Real Estate
Pinterest is one of the most popular social media sites as it allows you to find and discover amazing imagery on just about any topic you are interested in. With it being so image-based and many of the top categories people use it for dealing with the home (recipes, fashion, rooms, furniture, decorating & organizing ideas, DIY projects, etc.), over 80% of its users being female (and most in the industry typically target females in their marketing as they are often the decision makers in the household), and the fact it is a great way to drive traffic to your website (other than Google & Facebook, nothing on the Internet drives more traffic to external sites than Pinterest), Pinterest is a great option for many in the real estate industry. In this video, we will explore what Pinterest is, it’s advantages and why it matters or how to use it in the real estate world.