Customer Relationship Management (CRM) Overview
A CRM system is one of the most important tools a REALTOR needs these days as it really does help run so much of your business. A CRM system typically consists of several pieces including Contact Management (contact profiles, note taking, reminders, follow up/reminders, etc.), Marketing (drip or blast e-mails, direct mail, tracking offline and online external marketing efforts), Transaction Management (files/forms, related tasks, etc.) Communications & more. There are also different kinds of CRMs:
- Stand Alone or Plug-In CRM – intended for customers who already have an existing website and want to add better tracking and communications capabilities to their existing site.
- Website Provider CRM – one company provides you both the website and CRM solution which means that in addition to the tools and data in most Stand Alone systems, they also provide you additional tracking information on the property search activity of each site user
- 3rd Party App CRM Integration – Add-ons to existing programs such as GMail our Outlook that provide additional CRM functionality to those programs.
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