Facebook Advertising – Ad Objectives
As detailed in several other pieces, Facebook Advertising is one of the best low cost, high return options in the marketing world with amazing targeting capabilities and a truly global audience (for more info check out the Facebook Advertising Overview page). An important step in setting up a Facebook Ad is to choose the Ad Objective such as Awareness (Brand Awareness, Reach), Consideration (Traffic, Engagement, Lead Generation, etc.) or Conversion (Conversions, Store Visits, etc.). The Ad Object you choose will affect the audience who sees your ad, the design or layout options you have to choose from, plus it ads a call to action button (ex. Visit Website, Like Page, etc.) to your ad so that it visually stands out in users feeds. In this video, we will explain what Ad Objectives is, how it works, what your options are and more.