Facebook Advertising Overview
Facebook Advertising is one of the best low cost, high return options in the marketing world because Facebook tracks and knows everything about their users and all of that data is part of advertising system giving it incredible targeting options. And just as important is the size of the audience because a Facebook Ad can run on:
- Facebook – the world’s most popular social media network with over 2.3 Billion active users and by far the most dominant with the over 30-year-old demographic.
- Instagram – also owned by Facebook is the world’s 2nd most popular social media network with over 1 Billion users and by far the most dominant with the under 30-year-old demographic.
- WhatsApp & Facebook Messenger world’s top 2 most popular messaging platforms, both owned by Facebook.
- The Audience Network – a global network of advertising-supported (news, shopping, retail, real estate, etc.) websites.
So the reality is, if you had enough funds, a Facebook Ad could reach an unlimited amount of or billions of people. In this video, we will provide an overview of Facebook Advertising, how it works and more.