Facebook Advertising – Detailed Targeting Options
As detailed in several other pieces, Facebook Advertising is one of the best low cost, high return options in the marketing world with amazing targeting capabilities and a truly global audience (for more info check out the Facebook Advertising Overview page). Setting up a Facebook Ad has several important steps, in this video, we will focus on one of the most critical ones called Detailed Targeting that allows you to define an extremely niche ad campaign based on just about any data set Facebook collects on its users/site visitors including their Demographic, Interests & Behaviors. We will also discuss how some of the changes related to fair housing that have affected Facebook Advertising and some creative ways to get around them by being creative with the Detailed Targeting options.
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