Sometimes having a long url can be problematic.  Let’s say for example you want to send a client a link to a listing from your MLS and the url is so long that it will take up multiple lines in the email.  Well most email programs will break that url at each line break leading to your customer being frustrated not being able to click on the link (or clicking on a broken 404 link).  Then they contact you and feel you don’t know what you’re doing, etc.  Well that’s where a URL shortener comes in, as you could take that long url and turn it into a short one that is guaranteed not to break!  Watch this video to learn more about URL Shorteners.